Franplast has recently replaced its historical logo with a more contemporary and up-to-date one, in line with its style and corporate goals.
This considerably important change for a company with such a long history and relevance in the TPE sector as Franplast, was motivated by the desire to distinguish itself from the uniformity of the logos currently used by companies in the industry. The blue tones belonging to the historical logo are in fact commonly adopted.
This was one of the reasons that prompted Franplast to select a different colour, choosing green! Green is the colour that best emphasises the company identity, which is increasingly oriented towards an ecological approach and a constant evolution. Green recalls feelings of tranquility, safety, peace, hope, nature, health, vitality, growth, environment and balance.
In addition, the logo has been redesigned with a more linear, readable, clear and precise shape, in accordance with the company’s way of operating.
The new payoff
Another important change involving Franplast logo concerns its payoff, which has become ‘TPE-S Specialists’. This change further emphasises Franplast’s high degree of specialisation in the production of TPE-S.
The letter ‘S’, in a lighter shade of green is particularly significant as it highlights the specific product offered by Franplast, namely Styrenic Thermoplastic Elastomers.
The word ‘Specialists’ was also added to the payoff to underline the extreme focus on TPE-S: Franplast researches, develops and produces this material for a wide range of applications in various sectors. Moreover, the company is specialised as it is able to assist the customer during all stages of project development thanks to its wide know-how and use of state-of-the-art instruments. This shows that Franplast is not just a manufacturer, but a real expert in the field.
From now on, you will also be able to spot Franplast with its new logo at upcoming events!
